The Virtual Gastric Band is my most popular service, and my clients have had some wonderful successes with it.

This is despite the criticism it comes in for, even from other hypnotherapists, who say it can’t work.

The Virtual Gastric Band treatment is based on a hypnotherapy session in which your subconscious receives the message that you have had a gastric band operation, and your stomach has become the size of a golf ball.

The criticism is that the conscious mind will be fully aware you haven’t actually had this surgery, so that conscious mind will override the messages delivered to the subconscious and your old eating habits will remain.

The truth is, the critics are right.

Your conscious mind is well aware that you haven’t had the surgery and, if the Virtual Gastric Band therapy was a one-session only treatment it would be a complete failure.

But my Virtual Gastric Band clients are visibly losing weight, and those who choose to weigh themselves tell me they’ve lost up to four stone.

Virtual Gastric Band hypnotherapy is not a one-off treatment, it’s a long-term programme. It is initially six sessions of in-depth hypnosis and discussion. Furthermore, my clients go on a personal journey, in which we look at their relationship with food, the roots of that relationship and the complex emotions they have connected with their eating.

The reason why this programme works is because food does not make you fat. If that was the case we would all be overweight. Obesity comes as a result of eating more food than we need.

My clients eat three small meals a day, and over time their craving for particular foods, and for that feeling of fullness – which actually means they’ve eaten too much – leaves them. Instead, they learn to enjoy very nourishing, pure food and to stop eating when they are satisfied.

Low fat is out, full fat cream, milk and butter is in – in proportions that satisfy the hunger, and nourish the body without damaging it.

If you sort out the mind, the biology follows. This programme works, and people who have been on it find a sense of freedom from food and food addiction – and they never return to a diet club again.